The internet blasted onto the scene like a hurricane, and certainly left some devastation in its wake. The internet changed and totally revolutionised many industries, none more so than the entertainment business. Below is a look at two sectors within the entertainment arena the analysis delves into how the internet changed the worlds of Film and Gaming forever.
1. Film
Just like many other industries, take for example the music industry - the internet changed the face of the film industry too, which also suffers greatly from the epidemics of piracy and illegal downloads of movies.
Nowadays movies can be rented or downloaded direct to your computer (e.g. from iTunes), which unforgiving cuts out the local DVD rental store down the street. Many predict that in the foreseeable future, movies will be distributed via the internet to the movie theatre and the mass consumer simultaneously.
Therefore there will not be any long waiting period for the film to come out on DVD, instead customers will be able to feel the instant gratification of seeing a movie on the day of release, without going out to the cinema.
The internet changed the way films are reviewed. No longer do we simply refer to the film critic in our local paper, to see what he/she has to say. On the internet everyone gets a voice and everyone is a critic.
People are now reading more reviews on the web than in print publications. It's fair to say that the verdict of the internet community can either make or break a movie release, which I'm sure is a scary thought for studio executives.
2. Gaming
Consider for a moment the gaming industry, and how the internet changed its existence. Years ago, kids would all have had to meet up in someone's house to play each other on the Nintendo. Not anymore!
Nowadays not only do they not have to be present in the same room, but don't even have to live on the same continent! The internet changed and enhanced the consumer experience with regards to games, whereby it's now a reality to play competitors all over the world from your own home.
The technology and expertise that goes into a game today has increased five hundred-fold from the good old days of "Pac-Man". Game developers can contribute from any given geographic location in the world, which results in an unbelievably impressive product and ultimately a great customer experience.
It's not such a crazy prediction to make, that one day soon, even game consoles will become obsolete, as all functions will be carried out on the web.
So the message is Don't be left behind dealing with the aftermath of how the internet changed your business - something that seemed to happen over night.
Act NOW learn the basics of how the internet can work for you, to seriously enhance your business offering. then build up your online presence from there step-by-step.
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